Package - Super Brugsen - January 2026
Super Brugsen — January 2026 Package. A curated bundle combining in-store video, entrance branding, and a digital Spin-to-Win activation across all Super Brugsen stores for the full month. Brand visibility, store-level impact, and shopper engagement in one booking.
A fully coordinated brand presence across Super Brugsen's store network for the month of January 2026. This package combines three complementary placements — digital in-store video, physical entrance branding, and an interactive digital activation — designed to work together across the shopper journey, from store entry to the point of decision.
Ideal for brand launches, seasonal campaigns, and high-impact awareness pushes that benefit from consistent, repeated exposure in a premium grocery environment.
What's included
- In-Store Screen — Video Loop Full-motion video on premium digital screens across all Super Brugsen stores. Curated loop with a limited number of advertisers ensures strong share of voice throughout the month. Period: 1–31 January 2026 · Network: Super Brugsen
- Entrance Branding Physical branding at store entrances, delivering first-impression impact as shoppers arrive. High-visibility placement with guaranteed exposure to 100% of store traffic. Period: 1–31 January 2026 · Network: Super Brugsen
- Spin-to-Win Game Interactive digital activation driving shopper engagement, opt-ins, and follow-up marketing potential. A proven mechanic for building first-party audience and rewarding participation. Period: 1–31 January 2026
Why book as a package
- Coordinated presence across three high-impact touchpoints
- Consistent brand exposure from entrance to decision moment
- Simplified booking, material handling, and reporting — one package, one delivery timeline
- Priority production and creative coordination across all placements
Reporting
Consolidated performance reporting covering all three placements: in-store video plays and estimated impressions, entrance branding store coverage, and Spin-to-Win participation, opt-ins, and engagement metrics.
Guidelines
These guidelines apply to all creative materials submitted for placements booked through COOP Retail Media. Materials that do not meet these requirements may be rejected or delayed, which can affect delivery within your selected Ad Schedule.
General principles
- Keep the message simple and focused — one clear idea per creative
- Design for fast comprehension; shoppers engage briefly
- Lead with the product, brand, or offer — not decorative elements
- Ensure strong contrast between text and background for legibility
- Avoid small text; minimum legible size depends on format and viewing distance
- Use high-resolution assets — no upscaling, no visible compression artefacts
Brand and product accuracy
- Product imagery must match the product being sold in COOP stores
- Pack shots, logos, and brand marks must be current and approved by the rights holder
- Pricing, offers, and claims must be accurate and in effect during the Ad Schedule
- Any claim requiring substantiation (health, environmental, comparative) must be documented on request
Legal and regulatory
- All materials must comply with Danish marketing law (Markedsføringsloven) and relevant EU regulation
- Alcohol, tobacco, nicotine, pharmaceuticals, gambling, and financial services are subject to additional restrictions — contact your COOP Retail Media representative before producing creative
- Advertising directed at children is subject to specific rules and restrictions
- Environmental and sustainability claims must be specific, verifiable, and compliant with the Danish Consumer Ombudsman's guidance
- Competitor brands, logos, and product names may not appear in creative without written permission
Technical requirements
- File format, dimensions, resolution, duration, and file size are defined per placement — see the individual placement's specifications
- Safe zones must be respected; avoid placing critical content near edges
- Video must be designed for muted playback unless the placement explicitly supports audio
- Looping content must transition cleanly without visible jumps
- Provide source files where required (logos, fonts, editable layouts)
Content restrictions
Creative must not contain:
- Offensive, discriminatory, or politically charged content
- Misleading, deceptive, or unverified claims
- Content that disparages COOP, its stores, staff, or other advertisers
- Shock tactics, graphic imagery, or content unsuitable for a family retail environment
- Religious or political messaging
- Imagery or language that exploits children, vulnerability, or insecurity
- Third-party trademarks or copyrighted content without documented rights
COOP brand integrity
- Creative must not imply endorsement by COOP or any COOP chain unless explicitly agreed in writing
- COOP logos, store names, and chain identities may not be used without prior approval
- In-store creative must align with the retail environment and not create confusion with COOP's own signage or communication
Submission and approval
- Submit materials by the material deadline for your selected Ad Schedule
- Allow time for review, feedback, and potential revision
- COOP Retail Media reserves the right to reject creative that does not meet these guidelines
- Approval of creative does not transfer legal responsibility — the advertiser remains responsible for the content, claims, and rights clearance of all submitted materials
